Track with Confidence iTracknTrace +1 716 633-2000

Food & Beverage

Criminals are widening the range of counterfeit products to include food and beverages, which also elevates the concern over consumer health and safety

While all counterfeiting is problematic, counterfeit food and beverages are especially concerning due to the inherent health and safety risks and the ease at which they make their way onto store shelves.

Ashton Potter’s approach to protecting food and beverages is two-fold – sophisticated secure label, including anti-counterfeiting technologies, tamper evident, specialty inks and substrates, mass serialization, and iTracknTrace™ to ensure integrity through the supply change.

Track with Confidence

Barcode

An optical machine-readable representation of data relating to the object to which it is attached

Micro-print

An extremely small line of text, characters, or images printed at high resolution beyond the capabilities of desktop printers or scanners
Food & Beverage Food & Beverage

Guilloche Pattern

An intricate pattern of overlapping and/or continuous lines constructed by using two or more lines in overlapping bands

Tamper slits

Fine line slits that are die-cut onto a pressure sensitive adhesive material that, once applied on to a surface, causes it to delaminate and shred upon the first attempt to remove it
Food & Beverage

1. Barcode

An optical machine-readable representation of data relating to the object to which it is attached

2. Guilloche Pattern

An intricate pattern of overlapping and/or continuous lines constructed by using two or more lines in overlapping bands

3. Micro-print

An extremely small line of text, characters, or images printed at high resolution beyond the capabilities of desktop printers or scanners

4. Tamper slits

Fine line slits that are die-cut onto a pressure sensitive adhesive material that, once applied on to a surface, causes it to delaminate and shred upon the first attempt to remove it