Criminals are widening the range of counterfeit products to include food and beverages, which also elevates the concern over
consumer health and safety
While all counterfeiting is problematic, counterfeit food and beverages are especially concerning due to the inherent health and safety risks and the ease at which they make their
way onto store shelves.
Ashton Potter’s approach to protecting food and beverages is two-fold – sophisticated secure label, including anti-counterfeiting technologies, tamper evident, specialty inks and substrates,
mass serialization, and to ensure integrity through the supply change.
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