Track with Confidence iTracknTrace +1 716 633-2000

Supply Chain Tracking

iTracknTrace™ is a database solution developed by Ashton Potter which can provide user interface database access to brand protection and pharmaceutical customer authorized entities, including customer personnel, subcontract manufacturers, distribution channels, wholesalers, retailers and ultimate customers to enable world-wide supply chain track and trace capabilities.

Our Supply Chain Tracking Features

Datamatrix Barcodes

A barcode is an optical machine-readable representation of data relating to the object to which it is attached. Datamatrix barcodes systematically represent data by varying the widths and spacings of parallel lines in one dimension (1D) and rectangles, dots, hexagons, and other geometric patterns in two dimensions (2D)


Ashton Potter’s proprietary database solution, iTracknTrace™, incorporates barcodes for secure label design and manufacturing, mass serialization, and worldwide, real-time supply chain track & trace applications

  • Datamatrix Barcodes
  • iTracknTrace™