Track with Confidence iTracknTrace +1 716 633-2000

Wine & Spirits

Counterfeiting of wines has caused consumers uncertainty and increased risk in the wine industry

Ashton Potter offers innovative brand protection solutions that include overt, covert, and forensic technologies along with mass serialization and track and trace through Ashton Potter’s proprietary system iTracknTrace™.

Track with Confidence

tamper slits

Fine line slits that are die-cut onto a pressure sensitive adhesive material that, once applied on to a surface, causes it to delaminate and shred upon the first attempt to remove it

intaglio

Three dimensional printing of ink onto a substrate under high pressure between an etched or engraved plate and an impression cylinder
Wine & Spirits Wine & Spirits

micro-print

An extremely small line of text, characters, or images printed at high resolution beyond the capabilities of desktop printers or scanners

Color-shift ink

Contain microscopic pieces of metallic substances or variable pigments which display color changes depending on the angle of observation or lighting

Barcode

An optical machine-readable representation of data relating to the object to which it is attached
Wine & Spirits

1. tamper slits

Fine line slits that are die-cut onto a pressure sensitive adhesive material that, once applied on to a surface, causes it to delaminate and shred upon the first attempt to remove it

2. intaglio

Three dimensional printing of ink onto a substrate under high pressure between an etched or engraved plate and an impression cylinder

3. micro-print

An extremely small line of text, characters, or images printed at high resolution beyond the capabilities of desktop printers or scanners

4. Color-shift ink

Contain microscopic pieces of metallic substances or variable pigments which display color changes depending on the angle of observation or lighting

5. Barcode

An optical machine-readable representation of data relating to the object to which it is attached

Case Study

It is estimated that 20% of the wine consumed worldwide is counterfeit