Driving Excellence for Today’s Automotive Manufacturers

When it comes to automotive manufacturing, a single faulty component can be the difference between life and death. Integral to driver safety is a manufacturer’s ability to track and verify the integrity of all components at every stage in the supply chain.

At Ashton Potter, we enable automotive and parts manufacturing facilities to identify, authenticate, and trace every product—all the way down to the individual component—in order to protect customers and drivers on the road.

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What We Help You Achieve

isolate compromised products

Identify Product & Component Compromises

By applying individualized, serialized identities to every component, product, and batch, we enable automotive manufacturers to isolate compromised batches and resolve issues—both in real time and retroactively.

protect consumer well-being

Protect Quality & Manage Recalls

Faulty vehicles can have deadly consequences. We empower manufacturers to protect their customers by confidently validating the integrity of every product and component they use. In the unlikely event of a recall, highly detailed records can be accessed for rapid product recall management.

recall test requirements

Uphold Vetting & Testing Requirements

We empower manufacturers to satisfy government regulations for ongoing testing and monitoring throughout vehicle production, and store forensic records in a secure, Blockchain-enabled database. 

mitigate risk and liability

Mitigate Risk & Liability

By enabling automotive and parts manufacturers to identify and isolate compromises in real time, from pre-production to manufacturing, distribution, and the car dealer’s lot, we mitigate the risk of substandard parts making their way onto the road.

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30.7 million vehicles were recalled in 2017 alone.


A Universal Solution for Quality Control in Vehicle Manufacturing

At Ashton Potter, we pair dynamic forensic traceability technology with the most advanced techniques in high security printing and white glove integration to trace and secure every automotive part, at every point in its lifecycle.

Our ProLinc®­ Forensic Traceability Technology

An advanced SaaS solution, ProLinc creates a digital genealogy for every part, storing a complete, tamper-proof record in its Blockchain-enabled database. Through advanced product traceability and security features, ProLinc empowers today’s automotive manufacturers to prevent compromises at every point in the manufacturing and distribution process, then isolate and eliminate issues before they negatively impact drivers.

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product security graphic

Our Product Security Printing

Our security printing services augment and extend the capabilities of ProLinc by affixing serialized, tamper-proof elements on every automotive part for individualized insight. Applying more than 90 years of experience in high security printing, we work with manufacturers to identify the right techniques to secure and track parts from production through end of life.

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Our Gold Integration Partnerships

Through partnerships with our network of Gold Integration Partners, we enable automotive manufacturers to rapidly implement and seamlessly integrate our forensic traceability solution into their factory environments, augmenting and extending their existing ERP, MES, and factory systems to accelerate time to ROI.

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integration services

Sell Sheet

Driving Quality: Upholding Product & Subcomponent Integrity in the Automotive Industry


Use Case

Making Quality Standard Practice

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High-Security Solutions for High-Velocity Applications

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