Premium Brands
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Countering Counterfeits in an Advanced Threat Landscape

As a premium brand, your image is your greatest asset. Yet, in today’s global counterfeiting landscape, brand integrity and authenticity are constantly threatened by new efforts to sell imitation goods in the market.

Through end-to-end product serialization, authentication, and traceability, Ashton Potter enables you to ensure global product integrity and prevent gray market diversion, protecting your brand and your business.

What We Help You Achieve

preserve brand equity

Preserve and Enhance Brand Equity

When premium goods are sold on gray markets, lackluster performance and lower costs degrade brand equity. Our solutions prevent compromises from becoming patterns of diversion.

preserve brand equity

Command Premium Pricing

By preventing convincing knock-offs from entering the market, Ashton Potter allows brands to control availability and command premium prices for their premium goods.

customer satisfaction

Ensure Customer Satisfaction

Our solutions satisfy rising customer expectations by enabling end users to authenticate products on-demand, then serving up tailored product insights to enhance value.

product lifecycle

Understand Product Usage & Lifecycle

By collecting value-rich insights throughout the product lifecycle, we provide brands the relevant product data they need to make more proactive and effective decisions.

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Global brand counterfeting is estimated to amount to $98 million.

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A Comprehensive Solution for Product Integrity

At Ashton Potter, we pair dynamic product security technology with the most advanced techniques in high security printing to trace and secure every product, at every point in its lifecycle.

Our Product Security Technology

An advanced SaaS solution, ProLinc creates a complete genealogy for every product, storing a complete, incorruptible record in its Blockchain-enabled database. ProLinc empowers today’s brands to prevent product compromises at every point in the manufacturing and distribution process, then isolate and eliminate instances of counterfeiting before a single fake becomes a lasting pattern.

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Our Product Security Printing

Our security printing services augment and extend ProLinc by affixing serialized, tamper-proof elements on every batch, product, and component. Applying more than 90 years of experience in high security government-grade printing, we’ll work with you to identify the right printing techniques to secure your products and prevent compromise.

Discover High Security Printing

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Sell Sheet

Countering Counterfeiters: Protecting Brand Equity in an Advanced Threat Landscape

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A Complete Genealogy for Every Product in Your Supply Chain

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When It Comes to Product Integrity, There’s No Room for Compromise

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