Premium Brands

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Brand Protection Solutions for an Advanced Threat Landscape

As a premium brand, your image is your greatest asset. Yet, in today’s global counterfeiting landscape, brand integrity and authenticity are constantly threatened by new efforts to sell imitation goods in the market.

Through forensic traceability technology and advanced security labels, Ashton Potter offers brand protection solutions that enable you to ensure global product authenticity and prevent gray market diversions, protecting your brand and your business.

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What We Help You Achieve

preserve brand equity

Preserve & Enhance Brand Equity

When premium goods are sold on gray markets, lackluster performance and lower costs degrade brand equity. Our anti-counterfeiting solutions prevent compromises from becoming patterns of diversion.

preserve brand equity

Command Premium  Pricing

By preventing convincing knock-offs from entering the market, Ashton Potter allows brands to control availability and command premium prices for their premium goods.

customer satisfaction

Ensure Customer Satisfaction

Our anti-counterfeiting solutions satisfy rising customer expectations by enabling end users to authenticate products on-demand, then serving up tailored product insights to enhance value.

product lifecycle

Understand Product Usage & Lifecycle

By collecting value-rich insights throughout the product lifecycle, we provide brand protection solutions that serve up the relevant product data companies need to make more proactive and effective decisions.

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Global brand counterfeiting is estimated to amount to $98 million.

Business Wire

Protecting Product Authenticity & Integrity for Premium Brands

At Ashton Potter, we provide premium brands the premium protection they require to prevent counterfeiting and uphold the value of their luxury goods.

SaaS-Based Brand Protection Technology

ProLinc  protects the integrity of premium brands and products from malicious and inadvertent supply chain threats alike by creating a comprehensive, incorruptible record of every product’s genealogy. These records are then then stored in a tamper-proof, Blockchain-enabled database by-line and by-operator to allow companies to best identify and eliminate points of counterfeiting before a single fake becomes a lasting pattern of compromise.

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Tamper-proof Labels for Each & Every Product

Our security printing services provide an additional layer of brand protection, complementing ProLinc’s digital records with a physical label affixed on every batch, product, and component. Applying over 90 years of experience in high security government-grade printing, we’ll work with you to identify the right anti-counterfeiting solutions and techniques to secure your luxury goods and prevent compromise.

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Advanced Services & Support

From initial installation to ongoing support, we enable brands of all sizes to protect their supply chains against counterfeiting. Through partnerships with our Gold Integration Partners, we rapidly implement and seamlessly integrate our forensic traceability solution into existing environments, delivering advanced product security and traceability functionality beyond what is offered by ERPs and standard factory systems.

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Sell Sheet

Countering Counterfeiters: Protecting Brand Equity in an Advanced Threat Landscape



High-Powered Product Security & Compliance

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When It Comes to Brand Protection, There’s No Room for Compromise

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