January 14, 2020
By Melissa Stanton
Amazon has now launched three wide-scale initiatives to remove unwanted counterfeit sellers from their site. After the release of Amazons Project Zero, a program to identify counterfeit products, Amazon continued to attack the counterfeit market by introducing Intellectual Property Accelerator and its Transparency program. Following the release and implementation of these programs, Fox generated a list containing Amazons most counterfeited brands, among the list are various tech, fashion, and automotive giants like Apple and Mercedes. It is urged that consumers practice safe buying habits like price comparison, being mindful of the seller, and reading consumer reviews.