July 7, 2019
By Melissa Stanton
The modern consumer is looking for as much information as they can get. Especially in the food and beverage industry as increasingly health-conscious customers want to know everything they can about their food. 20% of the top-1- global grocers are anticipated to be using blockchain by the year 2025. Traceability isn’t simply a solution for the customer’s pressing concerns but also impacts the industry as a whole as it relates to product recall and marketing the ability to provide data from farm-to-fork.