Growing Concerns in Rising Number of Fakes

By Melissa Stanton

The American Apparel & Footwear Association is expressing concerns over increasing numbers of counterfeit items in the market. E-commerce driven by social media platforms and giant Amazon have paved the way for fake items to enter the market. While measures have been taken by Amazon and government seizures continue to be reported of counterfeit items imported, the AAFA has nominated 13 physical marketplaces and 13 online marketplaces to be added to the Office of US Trade Representative’s Notorious Markets List.