Millenials and GenZers Effects on Luxury Brands
Blog

June 24, 2019

Millenials and GenZers Effects on Luxury Brands

By Melissa Stanton

Luxury brands have built their name and branding through creating a feeling or buying experience for its consumers. As the younger generation’s enter the marketplace as buyers the targeted messaging and e-commerce is going to be crucial for luxury brands to keep up with consumer wants and needs. Many luxury brands are rethinking their online purchasing positioning and refocusing their e-commerce sites to carefully manage their brand content.