July 21, 2019
By Melissa Stanton
Third-party sellers who market all kinds of fake products have been a constant pain point to major online retailer Amazon. Although there have been several initiatives to detect and minimize counterfeiters listing goods in their marketplace, brands typically need to elect to participate. Most recently, a popular nutritional supplement was identified as potentially counterfeit. Amazon contacted customers who had purchased the item disclosing the probably information and added a full refund would be provided. While Amazon is both a retailer and a third-party marketplace, the line between the two parts of it’s business can be a bit of a grey area.