A premium brand’s image is its greatest asset, integrally tied to consumer perception and value. With the highest standards for quality and integrity, premium brands must achieve reproducible excellence, with no compromises. At the same time, as malicious actors attempt to undermine prestige through counterfeiting and gray market diversion, brands must also prevent subpar duplicates from reaching the market by putting safeguards in place throughout the product lifecycle.
In this use case, we’ll take a closer look at some of the challenges today’s premium brands face, including: