Today’s food growers and producers are facing a customer engagement revolution. With 61 percent of consumers reporting they will go out of their way to purchase a product from a specific brand and 73 percent willing to pay more for a brand that is transparent, the modern food consumer increasingly seeks the story behind the food. At the same time, the food and beverage supply chain continues to globalize, with more stops and players along the way, making complete transparency more challenging than ever.
In this use case, we’ll take a closer look at some of the challenges today’s food and beverage manufacturers face related to consumer engagement and transparency, including: